Tasty Trailers is a mobile app that helps users find delicious food trailers near their location. It officially released in December of 2011.
I designed a hand-crafted identity system that benefits from two core visual elements: a custom hand-drawn retro script and an iconic food trailer with the neon sign "EAT" on top. The vintage color palette was chosen to compliment an expansive illustrated food icon system. This icon system was created to give users a quick way to visually skim the types of food closest to their location.
The idea for the app was concepted and built by Austin-based developer Josh Kemmerling. Moving forward, the app will organically grow as users in different cities add trailers for the benefit of their local communities.
The app is now available for download in the Apple store for free! Go forth and eat.