Soup Peddler is a home-grown food business started by David Ansel over 10 years ago. He used to make soup and deliver it to hungry customers on his bike with an attached ice chest on wheels. Now, he uses an eCommerce system and trucks to deliver his delicious foods all over Austin, Texas.
The new site that I designed features bold custom illustrations that communicate the hand-crafted love that goes into each weekly menu. The look was designed to reflect David's fun, quirky energy and delectable, international soups which are well-loved in the local community.
In addition, Prova was created for and inspired by this project to compliment the illustrations.
Client: Soup Peddler
Role: Art Direction, Design, Illustration
Development: Adam Holzband
Type: Interactive, Illustration