Lettering & Lattes at SXSW 2015


Web Design, Swag • March 2015
Lettering & Lattes was an event that Creative Market put on at SXSW 2015 in Austin, Texas. The premise was simple — gather designers and creative professionals in the morning at TOMS Roasting Co. over free breakfast tacos, coffee and live illustration by talented letterers.

For the meetup logo, our very own Beth Rufener created some beautiful hand-drawn lettering. You can browse and buy more of Beth's amazing illustration work in her Creative Market shop, Creatifolio.



The custom landing page was designed to get folks excited to RSVP to the event. The page offered venue information, a list of the participating artists, and compelling coffee and drawing related visuals.

We utilized some amazing resources from Creative Market to design the landing page, which are as follows: Coffee Beans, Coffee Stationery / Branding Mock-up, Cappuccino, Wanderlust, and Table Tent Mock-up Template Vol. 7.





We created table top signage for the event, including sign-in, letterer nameplate, and event hashtag signs.





We produced new swag for this event, and one of the pieces I contributed was this new white-on-kraft, screenprinted Scout Book.








Client: Creative Market
Role: Creative Direction, Design
Type: Web Design, Swag
Link: Lettering & Lattes
Date: Mar. 2015

 



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© Gerren Lamson, 1980 - 2015. Site crafted by hand using Unsemantic. Email: hi {at} gerrenlamson.com.