Each year, Central Market hosts an international culinary festival in their stores, highlighting cuisine from a particular part of the world. For 2011, they brought Spain to Texas, and we served up their tasty offerings online to their customers.
For Passport Spain, I designed an in-depth homepage take-over that promoted the four prominant culinary flavors of Spain through a Flash experience at the top, followed by jquery carousels of featured chefs, winemakers, and unique products from Spain.
On the mobile side, I designed a "top tastes" product guide that offered customers tips of what to buy while shopping in store. In addition, we advertised on Pandora for this campaign, and provided added cultural information on the In-Stores-Now page. This project has some campaign elements by The Richards Group.