Central Market brought the culinary wonder of Argentina to their stores throughout Texas, and we brought Passport Argentina to their customer base on their site by taking over the home page.
I designed a unique calendar experience to handle 2 weeks worth of festival events across 8 stores. Users could surf events, sign-up, and share favorite events with their friends. I concepted 2 jquery shadow boxes to present the visiting celebrity chefs & winemakers.
In addition, I concepted 3 flash experiences to give users a taste of argentinian culture: (1) do the tango, (2) make an empanada, and (3) drink yerba mate. This project has some campaign elements by The Richards Group.
Client: Central Market
Design, Art Direction