CM Chocolate 2011
For the 2011 Central Market chocolate festival, I concepted an interactive campaign based on an in-store mobile experience where customers could find 6 love notes from products to chocolate in different departments throughout the store.

Using a smart phone, users could scan a QR Code or enter a URL with a 3-digit code to enter 6 chances to win 6 unique chocolate gift baskets. I designed a home page experience with a seventh chance to win chocolate, and illustrated 7 products. This project has some campaign elements by The Richards Group.

Client: Central Market
Role: Design, Art Direction, Illustration
Agency: Springbox
Type: Interactive, Print, Illustration, Mobile

2011 Davey Award - Silver


  • chocolate home 1
  • chocolate home 2
  • chocolate home 3

Home Page Experience

  • illustration sample cheese
  • illustration sample chocolate
  • illustration sample raspberry
  • illustration sample beer
  • illustration sample wine
  • illustration sample bacon
  • illustration sample brownie

Product Illustrations

  • chocolate home 1
  • chocolate home 2

Mobile Experience

printed love note

In-Store Love Note (1 of 6)

print sign outside of store

In-Store Promotional Sign