For the 2011 Central Market chocolate festival, I concepted an interactive campaign based on an in-store mobile experience where customers could find 6 love notes from products to chocolate in different departments throughout the store.
Using a smart phone, users could scan a QR Code or enter a URL with a 3-digit code to enter 6 chances to win 6 unique chocolate gift baskets.
I designed a home page experience with a seventh chance to win chocolate, and illustrated 7 products. This project has some campaign elements by The Richards Group.
Client: Central Market
Design, Art Direction, Illustration
Interactive, Print, Illustration, Mobile
2011 Davey Award